When it comes to ladies’ fashion, opening such a boutique could be a risky move and the thing that seems to make the biggest difference is the location of the boutique. That is why you need to consider it carefully, and chose the target audience by opening up your shop right at their doorstep. However, most people don’t really know how to do this, and that is exactly why we have decided to give you some pointers about finding the location for your own ladies’ fashion boutique. So, just pay attention and read up, and you’ll see why location is important and how to choose it. Let’s start, shall we?
Identify the Market
This is the first advice that we can give you, and is probably the most important one. You need to find where the people that are most likely to purchase your merchandise live, which means that you need to find a place where women that follow the kind of fashion you wish to sell are. If you’re selling ladies business fashion, then you need a place with the highest number of businesswomen; if you’re selling a ladies evening dresses by Religion, you need to find a location where rich women live, if you’re planning to sell ladies sports fashion, you need to find a place with the most women’s sport clubs or gyms, etc. You can do this research online by seeing where other similar and successful boutiques have opened their own shops, and this should indicate the place for you to do so.
Visit the Locations
You need to see everything with your own eyes in order to see what kind of a shop you ought to set up on the location you believe would be the best for your ladies’ fashion boutique. See if the other shops were stand-alone shops, or if they were in a shopping mall. This will tell you is you ought to establish an outlet shop, or something much smaller. Also, seeing the location with your own eyes might tell you a lot about it. For example, if you decide to open a shop in the city centre, it is definitely going to attract a lot of both the tourists and the locals, but you’ll have a lot of competition, which is a bad thing. Malls might not be as charming as the outlet shops in the city centre, but they do attract a lot of people, and the fact that there aren’t that many ladies fashion boutiques there gives you an advantage.
Observe the City-life
In order to know if a location would attract a lot of customers, you ought to observe it day after day, and see what the city-life is out there. If a lot of people walk through there – great! If there aren’t that many people – not so good. Try to find a location with as much people as possible walking down the street; the busier the better!
If you’ve found yourself in a pickle now, you might consider contacting a real estate agent. Their professional knowledge might help you find the location you’ve been looking for, and guide you through the search process.